I'm not entirely sure who the mastermind behind this invention is, though it may be Scott Lovig himself - the very same person responsible for the video clip showing it off. This kayak loading aid incorporates a Rhino rack bar and cradles and as demonstrated in this clip, holds surely enough even to support the weight of the mighty Pro Angler. Now that's impressive.
As I watched this I couldn't help but think it's a great system for loading onto rack cradles (which I use), allowing the user to slide the kayak directly onto the cradles (something the Rack & Roll cannot do). Very clever!